Put It in Front of People

Reading from Imaguru

Put the product in front of customers, attract first revenue, observe behaviour, collect evidence and measure real commitment signals (waitlist, pre-orders, LOIs) + Customer Interview Playbook with a step-by-step checklist.

What the experts cover

• Marcin (15 min): Talking to customers without leading them; how interviews validate the audience and the problem; the importance of emotional signals.
• Andrew (15 min): Organising effective user tests — where to go, what to ask, what to say, what works and what doesn't.

Tools & templates

• A simple sheet or analytics view for recording results
• Orqanix