Step Toward the Value Proposition

Reading from Imaguru

What is a value proposition — builders vs. business approach.

What the experts cover

• Andrew (15 min): Mapping findings from customer conversations to problem, audience and value; translating pain points into user-journey steps and testing micro-interactions with interactive widgets and AI components; how to prioritise.
• Vitalijs (10 min): Turning Day 2 transcripts into an auditable Evidence Dossier (jobs, pains, provable quotes) and UI-flow cards in Orqanix (7-day trial provided).

Tools & templates

• Interview notes / transcripts
• A simple grouping / tagging method
• Miro, Figma, Codex, Claude for user journeys
• Orqanix