🗣️ Day 2

Prepare to Talk to Customers

Nov 24, 2026

Today you will build an interview guide and run synthetic customer interviews.

Reading from Imaguru

Approaches to customer interviews — from design thinking to synthetic interviews.

Marcin (15 min): Turn Day 1 assumptions into an interview scenario and question bank; how to talk to customers without bias; how interviews check whether audience and problem are right.
Andrew (10 min): What we look for in interviews and how to spot real insights; deep-research results.
Vitalijs (10 min): Generating synthetic persona cohorts across conflicting roles; simulating and analysing interviews to find real jobs-to-be-done and pains without hallucination.